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Signifying micro breweries: Semantic analysis of advertising strategies within the context of beer culture in South Bohemia
PETROVIČOVÁ, Vanda
Annotation The thesis deals with the phenomenon of microbreweries and semantic analysis of their advertising strategies with a focus on the region of South Bohemia. In the first part it analyses the history, definition, communication model, media and theoretical knowledge regarding advertising psychology in order to comprehensively cover the topic of advertising. It will then introduce microbreweries in the context of small companies, the current situation in the Czech brewing industry and compare their possibilities, advantages and disadvantages as well as marketing strategy with large breweries. It will also present the history of Czech brewing, the concept of beer culture, the environment of pubs and their role in the development of Czech society. Finally, the thesis will focus on the analysis of the presentation of microbreweries in the South Bohemian region. It will focus on the production of beer and its typical and unusual types within the Czech Republic, introduce the types of beer packaging and the importance of beer glassware, analyse the function of visual identity and the impact of small breweries in the internet environment, and introduce current cultural events and tourism within the brewing industry. It will demonstrate all this on concrete examples of South Bohemian microbreweries.
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Communication barriers with personnel in small enterprises
Do, Daniel ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
The aim of this Bachelors Thesis is to analyse the working environment of two small food distribution enterprises, which will examine communication skills of personnel with lower and upper secondary education. The research is aimed at both employees and managers to evaluate their points of view on possible ineffective communication at their workplaces. The data will be obtained by observation and two questioning methods, semi-structured interview with management and questionnaire for the subordinates. In conclusion, both environments will be evaluated and optimization of inner communication will be proposed.
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Management of small business: domestic and foreign experience
Ponomareva, Alla ; Svobodová, Ivana (advisor) ; Chebotar, Yury (referee)
In the first chapter (introduction) revealed the relevance, objectives, purpose, object, object, information database and research methods. The second chapter covers theoretical aspects of small business management case studies, including the history of small business development in Russia, General characteristics and basic principles of small business management, State small business development in Russia and abroad. The third chapter examines the current state and problems of management of development of small entrepreneurship in a major metropolis. Analysis and evaluation of the Office of small business development in a major metropolis. Developed guidelines for improving the management of development of small business in today's environment, including the use of foreign experience for small business development in Russia and the development strategy of the State support and development of small and medium-sized businesses in a major metropolis. This strategy may include: an integrated approach to small business development, creating sustainable infrastructure to support small businesses, increasing entrepreneurial goramotnosti, involvement of young people in entrepreneurship and a number of other areas of the State support of small and medium-sized businesses in a major metropolis.
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Social Media as a Marketing Tool
Studnička, Jan ; Böhmová, Lucie (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to analyse marketing tools of Facebook, Instagram and YouTube and to suggest a recommended plan for small companies that wish to start using social media as a marketing tool. The aim is achieved with knowledge gained from a theoretical part of this thesis, which explains marketing, its forms on the internet and social networks. Further, an analysis of marketing tools of social media, particularly of Facebook, Instagram and YouTube, has been used to accomplish a goal of this thesis, as well as a practical application of these networks for a Summer camp Gandalf, and an interview with an expert in this field, all of which are present in the practical application part of this thesis. Based on above mentioned analysis, a company Facebook page has been evaluated as the basic element for success on Facebook, because it offers enough possibilities for communication with a customer and good-quality analytics and marketing tools. An Instagram profile is a very good place for visual presentation of company with photos thanks to the simplicity, good arrangement and a growing number of users, its link to Facebook proved to be very useful as well. YouTube is then an ideal setting for sharing videos of company due to its popularity and cooperation with Google that can find YouTube videos directly in its search engine. A particular suggestion for small companies differs based on its type and result that the company expects from its use of social media. A very important aspect, however, is to create a good relationship with a customer by sharing and publishing a quality content. A contribution of this thesis is its critical evaluation of marketing tools on social networks Facebook, Instagram and YouTube and their utility for small companies. The Summer camp Gandalf was chosen as an example of applicability of these tools. In this thesis a suggested plan has also been laid out for small companies which are beginning on the field of social media.
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Analysis of the determinants of the entrepreneurship in a country
Palas, Michal ; Bobková, Božena (advisor) ; Brechler, Josef (referee)
This paper aims at explaining the impact of macroeconomic and institutional conditions on cross- country variation in nascent entrepreneurship. Some authors have found significant effects of macroeconomic and institutional variables in their papers. We use data from 56 countries involved in the Global Entrepreneurship Monitor project. We analyse these data from 2006-2012 period using econometric panel data methods. Our results do not confirm the impact of most of the included variables. The results show that the established entrepreneurship rate seems to influence the nascent entrepreneurship rate positively. We also find weak negative effect of amount of paid-in minimum capital associated with starting business. We test the hypothesis of U-shape relation between economic development and nascent entrepreneurship rate. Our results support this hypothesis only in the model without any control variable. The influence of economic development on nascent entrepreneurship rate is insignificant in our full model. Powered by TCPDF (www.tcpdf.org)
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Analysis and comparison of personnel management in micro and small business
Bareš, Marek ; Quigley, Martin John David (advisor) ; Palíšková, Marcela (referee)
The subject of this Bachelor's Thesis is the matter of personnel management in conditions of micro and small businesses. Main goals are, except from improvement of theoretical knowledge of this field, most importantly a description of personnel management in two small Czech companies (ETC spol. s r.o. and Vyšehradský restaurant Kandelábr) and a following comparison of discovered facts with the research focused on specifics of HR management in small businesses which was conducted by VŠE academe researchers in 2006. The work itself is divided into theoretical and practical parts. The theoretical one is focused on the main conceptual apparatus corresponding with the analysed corporations and the importance of HR in such companies together with the most important personnel services. A description of personnel management with concrete examples of personnel work in the above named can be found firms in the practical part. The conclusion is dedicated to an evaluation of correspondence of discovered specifics with the mentioned research.
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Support of software quality management in a small company
Vávra, Pavel ; Novotný, Ota (advisor) ; Jonáš, Zdeněk (referee)
The goal of this thesis is to create a proposal of framework which can be used to support software quality management in a small development company. Framework is composed of processes, methodologies and tools which together should improve the quality of software products of a company. Concrete implementation of the framework is shown as a case study. Data for the case study were collected in the company Cleverbee, where the author worked during the case study's creation. Personal contribution of the author of the thesis is firstly the creation of the framework concept based on author's experiences and commented list of concrete results of framework's implementation. The detailed goal setting for this thesis and the definition of the target reader can be found in the chapter 1. Introduction. The definition of main terms, which will appear in the rest of the thesis, is contained in the chapter 2. Terms. Chapter 3. Software quality and its definition is explains the term "software quality" and the nature of the small companies. Chapter 4. Software quality management forms the theoretical foundation of the thesis. In this chapter you find how the methodologies RUP and CMMI view the software quality. Chapter 5. Framework concept contains the concept of the software quality management framework. Framework is based upon relevant sources and also author's personal experience. The chapter 6. Case study describes the concrete example of the implementation of the proposed framework. The case study also contains descriptions of the used software tools. The chapter 7. Conclusion contains the brief resume of the findings of the thesis.
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The possibilities of application of management accounting components into the small size companies (on the example of a concrete company)
Elis, David ; Král, Bohumil (advisor) ; Bírová, Katarína (referee)
The thesis "The possibilities of application of management accounting components into the small size companies (on the example of a concrete company)" engages in the question, whether it were possible to identify components of management accounting, that would be applicable in the small size companies. The first part focuses on the introduction of the company, on the market company operates on and on the general characteristics of the small and mid-size companies. It provides information on the company performance and identifies a need of the introduction of accrual principle into the company's accounting. The next part deals with the discrete features of the proposed performance management system. It answers the question, whether to orientate the system primarily on performance or responsibility, designs the appropriate calculation system and the basic system of plans and budgets. Later, it focuses on the existing organizational structure and the definition of the structure of the responsibility centers. In the last part, there can be found a proposal of the management profit and lost statements as of the basic statements providing the information on the partial as well as overall performance measurement.
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